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By studying thousands of design concepts, the research team extracted 77 strategies used by industrial and engineering product designers. You can learn more about the research behind Design Heuristics through these articles published in peer-reviewed scientific journals and conference proceedings:  
Kramer, J., Daly, S. R., Yilmaz, S., & Seifert, C. M. (2014). A case-study analysis of Design Heuristics in an upper-level cross-disciplinary design course. Annual Conference of American Society of Engineering Education (ASEE), June 16-18, Indianapolis, IN. [Nominated for ASEE DEED Best Paper Award]
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Yilmaz, S., Daly, S. R., Seifert, C. M., & Gonzalez, R. (2014). Design Heuristics as a tool to improve innovation. Annual Conference of American Society of Engineering Education (ASEE), June 16-18, Indianapolis, IN.
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Yilmaz, S., Daly, S. R., Seifert, C. M., & Gonzalez, R. (2014). Different perspectives. Engineering Designer Magazine – Institution of Engineering and Design Education Selects, March, 24-27.
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Yilmaz, S., Daly, S. R., Seifert, C. M., & Gonzalez, R. (2013). Comparison of design approaches between engineers and industrial designers. International Conference of Engineering and Product Design Education (EPDE), September 5-6, Dublin, Ireland [Best Paper Award].
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Daly, S. R., Yilmaz, S., Christian, J. L., Seifert, C. M., & Gonzalez, R. (2013). Uncovering design strategies. ASEE Prism Magazine - Journal of Engineering Education Selects (JEE Selects), 22(4), 41-44.
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Yilmaz, S., Daly, S. R., Christian, J. L., Seifert, C. M., & Gonzalez, R. (2013). Can experienced designers learn from new tools? A case study of idea generation in a professional engineering team. International Journal of Design Creativity and Innovation, 2(2), 82-96.
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Daly, S. R., Yilmaz, S., Christian, J. L., Seifert, C. M., & Gonzalez, R. (2012). Design Heuristics in engineering concept generation. Journal of Engineering Education (JEE), 101(4), 601-629. [AERA Division I Outstanding Publication Award for 2012].
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Daly, S., Yilmaz, S., Christian, J., Seifert, C., & Gonzalez, R. (2012). Design heuristics in engineering concept generation. Journal of Engineering Education, 101(4), 601-629.
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Yilmaz, S., Christian, J. L., Daly, S. R., Seifert, C. M., & Gonzalez, R. (2012). How do design heuristics affect outcomes in industrial design? International Design Conference, Dubrovnik, Croatia.
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Christian, J., Daly, S., Yilmaz, S., Seifert, C., & Gonzalez, R. (2012). Design heuristics support two modes of idea generation: Initiating ideas and transitioning among concepts. Proceedings of the American Society for Engineering Education (AC 2012-3362). Washington, DC: American Society for Engineering Education.
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Daly, S., Christian, J., Yilmaz, S., Seifert, C. M., & Gonzalez, R. (2012). Assessing design heuristics in idea generation within an introductory engineering design course. International Journal of Engineering Education, 28(2), 463-473.
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Daly, S., Christian, J., Yilmaz, S., Seifert, C., & Gonzalez, R. (2011). Teaching design ideation. Proceedings of the American Society for Engineering Education (AC 2011-1569). Washington, DC: American Society for Engineering Education.
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Yilmaz, S., Christian, J., Daly, S., Seifert, C., & Gonzalez, R. (2011). Idea generation in collaborative settings using design heuristics. Proceedings of the International Conference on Engineering Design,Kopenhagen,Denmark.
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Yilmaz, S., & Seifert, C. M. (2011). Creativity through design heuristics: A case study of expert product design. Design Studies, 32(4), 384-415.
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Daly, S., Yilmaz, S., Seifert, C., Gonzalez, R. (2010). Cognitive heuristic use in engineering design ideation. Proceedings of the American Society for Engineering Education (AC 2010-1032). Washington, DC: American Society for Engineering Education.
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Yilmaz, S., Daly, S. R., Seifert, C. M., & Gonzalez, R. (2010). A comparison of cognitive heuristics use between engineers and industrial designers. Proceedings of the 4th International Conference on Design Computing and Cognition (DCC'10), Stuttgart, Germany.
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Yilmaz, S., Daly, S. R., Seifert, C. M., & Gonzalez, R. (2010). Design heuristics in ideation across engineering and industrial design domains. Proceedings of the International Conference on Engineering and Product Design Education, Trondheim, Norway.
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Yilmaz, S., & Seifert, C. M. (2010). Cognitive heuristics in design ideation. Proceedings of the 11th International Design Conference, Dubrovnik, Croatia.
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Yilmaz, S., Seifert, C. M., & Gonzalez, R. (2010). Cognitive heuristics in design: Instructional strategies to increase creativity in idea generation. Journal of Artificial Intelligence in Engineering Design and Manufacturing, 24, 335-355.
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Yilmaz, S., & Seifert, C. M. (2009). Cognitive heuristics employed by design experts: A case study. Proceedings of the 4th International Conference of International Association of Society of Design Research (IASDR), Seoul, Korea.
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